CRM Integration > Magazine Features

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

How to Build the Perfect Bot

New developer tools are steering automation creation.

Tips for Making Your Marketing Plan

Here are the insights you need to set your strategy and the technologies that can deliver them.

Let Your Products Sell Themselves

Product-led growth is replacing traditional sales and marketing .

Marketing’s New Game Changer: Insight Management

Companies can now have a single platform for customer data, survey results, and analytics insights.

Self-Service Buying Goes Mainstream

B2B shoppers don't want or need salespeople, but you can still meet them on their path to purchase.

The Best CRM Software, Solutions, and Innovators: The 2023 CRM Industry Awards

Our 22nd annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2023 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Five Top Innovating CRM Companies for 2023: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Enterprise CRM Software and Solutions: The 2023 CRM Industry Leader Awards

The Best CRM for Midsize and Small Businesses: The 2023 CRM Industry Leader Awards

The Best Contact Center Infrastructure: The 2023 CRM Industry Leader Awards

The Best Customer Data Platforms (CDPs): The 2023 CRM Industry Leader Awards

ChurnZero Makes Customer Success Priority No.1: The 2023 CRM Conversation Starters

Meta Threads Together Some Serious Business Tools: The 2023 CRM Conversation Starters

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2023 CRM Top 100

CRM magazine presents its fifth annual rundown of the leading companies and hottest trends in customer relationship management.

The Top Customer Service Trends for 2023: As Remote and Hybrid Work Continues, the Cloud and AI Loom Large

Postpandemic, the pace of technology has accelerated.

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Chief among them is how to do less with more.

The Top Sales Trends for 2023: Turning Tech Tools Into Teammates

Sales reps, buyers, and technology form a three-way collaboration.

From Sales to RevOps

Companies are moving to a cross-functional approach that focuses on financial outcomes.

Account-Based Marketing Refines Its Focus

Individual buyers will continue to replace larger accounts as marketing targets.