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CRM Integration > Magazine Features

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Engagement Hubs Put Customers at the Center

CEH technology emerges to connect multiple customer-facing systems.

The Key to Keeping CRM in Sync

Which departments should be aligned, and which technologies can bring them all together?

For Better Customer Service, Look into the Future

Companies can anticipate and address needs in advance with the right data, technology, and personnel

Whether B2B or B2C, Buyers Are Still Human

Regardless of who's the marketing target, companies can draw on similarities to improve outreach efforts

The Best CRM Software, Solutions, and Innovators: The 2020 CRM Industry Awards

Our 19th annual awards recognize the vendors that shone the brightest during the past year.

The Best CRM Software and Solutions: The 2020 CRM Industry Leader Awards

Our top five picks in 10 categories point the way forward with the best products and capabilities hitting the market in sales, marketing, and customer service.

Seven Top Innovating CRM Companies for 2020: The CRM Rising Star Awards

These vendors provide the products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Customer Data Platforms (CDPs): The 2020 CRM Industry Leader Awards

Zoom Video Communications Enables Business to Continue During the Pandemic: The 2020 CRM Rising Star Awards

Enabling businesses to connect and collaborate remotely with customers and colleagues

Identity Resolution Moves into the Contact Center

The popular marketing technology is aiding in routing, fraud detection, and issue resolution

2020: The 5G Revolution Begins

Wireless carriers finally begin their 5G rollouts, and the business potential is huge, as a world of new opportunities opens not just for consumers but for the companies that want to do business with them.

Customer Data Platforms Emerge as Marketing’s Latest Holy Grail

Companies adopt a new way to collect information in their ongoing quest to gain a single view of the customer

Channels Collide as Physical and Digital Converge

In 2020, customers will demand both in-store and online touchpoints

Customer Service Becomes a Marketing Tool

As businesses today compete on customer experience (CX), marketers have a tremendous opportunity to leverage effective customer problem resolution to increase loyalty and, potentially, sales. This approach integrates marketing and customer service in the ways that CRM always promised.

It’s Not Too Late to Add Text Messaging to Your Marketing Strategy

Customers are showing a growing acceptance of text messaging by businesses

Strategies to Keep Revenue from Slipping Away

Revenue leakage happens, but you can limit just how much is lost

The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

Top Leaders in CRM: The 2019 CRM Influential Leader Awards

Join us in recognizing their achievements

Six Top Innovating CRM Companies for 2019: The CRM Rising Star Awards

These vendors provide the products, services, and integrations that add up to innovation

The Best CRM Case Studies: The 2019 CRM Elite Customer Awards

The user companies that demonstrate the power of a good solution