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Customer Data Analytics > Magazine Features

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Which Market Research Platform Is Right for You?

Programmatic platforms provide a lot of insight, but you need to weigh how much of it you actually need.

Tips For Making Customer Interaction Data Actionable

Companies must knock down the silos to make the most of the customer information they collect.

The Best CRM Software, Solutions, and Innovators: The 2021 CRM Industry Awards

Our 20th annual awards recognize the vendors that shined the brightest during the past year.

The Best CRM Software and Solutions: The 2021 CRM Industry Leader Awards

Our top five picks in 10 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Six Top Innovating CRM Companies for 2021: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Contact Center Infrastructure: The 2021 CRM Industry Leader Awards

The Best Contact Center Analytics: The 2021 CRM Industry Leader Awards

The Best Workforce Optimization (WFO): The 2021 CRM Industry Leader Awards

The Best Business Intelligence and Analytics: The 2021 CRM Industry Awards

The Best Customer Data Platforms (CDPs): The 2021 CRM Industry Leader Awards

The Best Marketing Automation Software and Solutions: The 2021 CRM Industry Leader Awards

The Best Sales Force Automation (SFA) Software and Solutions: The 2021 CRM Industry Leader Awards

Amazon Web Services Connects More Channels with AI and Analytics: The 2021 CRM Conversation Starters

AWS rolled out Contact Center Intelligence (CCI) to help companies add machine-learning-based intelligence to their contact centers.

Qualtrics Builds New Bridges for Customer Data and Feedback: The 2021 CRM Conversation Starters

Qualtrics recently bought Clarabridge, a provider of omnichannel conversational analytics, for $1.1 billion.

Uniphore Pioneers Human and Machine Unification: The 2021 CRM Conversation Starters

Uniphore's vision is to disrupt an outdated customer service model by bridging the gap between human and machine using voice, AI, and automation.

Five9 Acquisition Turns Zoom into a Full Business Communications Company: The 2021 CRM Conversation Starters

With Zoom's Five9 acquisition, the company looks to build the customer engagement platform of the future.

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2021 CRM Top 100

CRM presents its third annual rundown of the leading companies and hottest trends in customer relationship management.

The Top Customer Service Trends: Digital Channels Overtake Service Options

Despite interactions moving online, the human connection is still vital.

The Top Marketing Trends: AI and Automation Drive Digital Interactions

Artificial intelligence now controls many aspects of marketing.

The Top Sales Trends: Digital Technology and Social Issues Drive Dramatic Changes in Sales

Low pricing and high quality become less vital to sales' success or failure