Marketing’s New Reality: The Metaverse

Some early adopters have seen great success, but it's important to learn all you can first.

The CRM and E-Commerce Convergence Begins

Companies benefit when customer data can inform e-commerce personalization.

Interaction Analytics Helps Improve Coaching/Training

Data-driven guidance provides a better agent and customer experience.

Emotion Detection in Marketing Is About to Go Mainstream

Technology to detect and analyze emotional states has advanced significantly in the past year alone.

As Contact Centers Become More Complex, Testing Grows in Importance

Tools to optimize customer service operations have grown in scale and depth of functionality.

Using ROAS to Maximize Your Limited Ad Dollars

Tools exist to provide insights into which channels and sites lead to conversions, but they require work.

How Reliable Is Your Contact Center's AI Guidance?

Determining whether companies can trust the next-best-step suggestions AI makes for agents.

Using AI to Make Marketing Resonate

Artificial intelligence can help determine which content and channels hit the mark.

Using AI to Boost Sales Forecast Accuracy

Effective sales predictions require the right data mixed with human intuition.

The Best CRM Software, Solutions, and Innovators: The 2022 CRM Industry Awards

Our 21st annual awards recognize the vendors and innovators that stood out from the crowd during the past year.

The Best CRM Software and Solutions: The 2022 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Five Top Innovating CRM Companies for 2022: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Enterprise CRM Software and Solutions: The 2022 CRM Industry Leader Awards

The Best Contact Center Infrastructure: The 2022 CRM Industry Leader Awards

The Best Contact Center Interaction Analytics: The 2022 CRM Industry Leader Awards

The Best Workforce Optimization/Engagement Management (WFO/WEM): The 2022 CRM Industry Leader Awards

The Best Business Intelligence and Analytics: The 2022 CRM Industry Leader Awards

The Best Customer Data Platforms (CDPs): The 2022 CRM Industry Leader Awards

The Best Sales Force Automation (SFA) Software and Solutions: The 2022 CRM Industry Leader Awards

LivePerson Blazes New Trails with Conversational AI: The 2022 CRM Conversation Starters

LivePerson moves deeper into the marketing, sales, and commerce domains.