CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

CRM in Education: Vertical Markets Spotlight

Personalizing outreach across all life stages.

CRM in Gaming: Vertical Markets Spotlight

CRM helps companies score with a demanding gamer audience.

CRM in Media/Entertainment: Vertical Markets Spotlight

Ever-expanding programming options challenge everyone today.

CRM in Telecommunications: Vertical Markets Spotlight

CRM integration challenges loom for telcos in a turbulent industry.

CRM in Professional Services: Vertical Markets Spotlight

Automation needs to replace data ambiguity.

CRM in Utilities: Vertical Markets Spotlight

CRM powers service providers past a host of problems.

CRM in Transportation: Vertical Markets Spotlight

Data drives a widely diverse and highly competitive industry.

CRM in Real Estate/Property Management: Vertical Markets Spotlight

CRM enables firms to navigate turbulent waters.

6 Steps for Turning Podcasts into Effective Outreach

To be authentic you have to understand what your audience wants.

It’s Time to Add Voicebots to Your Mobile App

Voice AI assistants add essential functionality for customers and agents.

Expect GenAI to Take on Customer-Facing Roles

As large language models expand and generative AI technology advances, experts see a greater role in customer service.

Tips for Adding GenAI to Your Martech Stack

Here's how to integrate generative AI into your marketing operations without ripping out what's already there.

How to Pick the Best LLM for Your Sales Activities

With so many options in a fragmented market, it's important to choose wisely.

How to Build the Perfect Bot

New developer tools are steering automation creation.

Tips for Making Your Marketing Plan

Here are the insights you need to set your strategy and the technologies that can deliver them.

Let Your Products Sell Themselves

Product-led growth is replacing traditional sales and marketing .

Marketing’s New Game Changer: Insight Management

Companies can now have a single platform for customer data, survey results, and analytics insights.

AI Undergoes a Contact Center Expansion

Customer service teams can use full, assisted, or attended automation and should employ all three.

Self-Service Buying Goes Mainstream

B2B shoppers don't want or need salespeople, but you can still meet them on their path to purchase.