Customer Data Analytics > Magazine Features

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Hottest Trends and Companies in Customer Service, Marketing, and Sales: The CRM Top 100

CRM presents its inaugural list of the 100 leading vendors in customer relationship management.

The Top Customer Service Trends: Building Better Service Beyond Voice

Artificial intelligence is making it possible to personalize customer care

The Top Marketing Trends: Data Dominates Marketing Innovations

New technologies will continue increasing what companies can do with the data they have

The Top Sales Trends: AI Gives Sales Teams a Boost

Enablement and engagement technologies are taking the tedium out of sales processes

The CRM Top 100 Companies in Customer Service, Marketing, and Sales

Companies Find Gold in Identity Resolution

Advanced solutions can now sift through customer data from many sources to create a single ‘golden record'

How to Empower Agents to Become Super Agents

With artificial intelligence handling simple tasks, agents need to develop new skills to meet customer expectations

GDPR: A Year Later

What's really changed since Europe's major privacy law took effect in May 2018?

Extraprise CRM: Extending Systems Outside the Four Walls

Companies are opening their CRM systems to partners, vendors, suppliers, and customers with new digital twin technology

Best Customer Service and Contact Center Software and Solutions for 2019: The CRM Service Leaders Awards

Our picks for the top customer service and call center solutions. The 16th annual CRM Service Awards recognizes the leading companies in customer service.

Six Top Innovating Customer Service Companies for 2019: The CRM Service Rising Stars Awards

These vendors provide the products, services, and integrations that add up to innovation

Best Customer Service Case Studies for 2019: The CRM Elite Customer Awards

The user companies that demonstrate the power of a good solution

Best Customer Case Management: The 2019 CRM Service Leaders Awards

Best Contact Center Infrastructure: The 2019 CRM Service Leaders Awards

Best Interactive Voice Response (IVR): The 2019 CRM Service Leaders Awards

Best Web Support: The 2019 CRM Service Leaders Awards

Best Workforce Optimization (WFO): The 2019 CRM Service Leaders Awards

Best Contact Center Search: The 2019 CRM Service Leaders Awards

Best Enterprise Feedback Management (EFM): The 2019 CRM Service Leaders Awards

Best Contact Center Analytics: The 2019 CRM Service Leaders Awards