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Customer Service/Call Centers/Contact Centers > Magazine Features

Customer Relationship Management (CRM) helps organizations deliver exceptional customer service and support. Good CRM tools and strategies enable call centers, contact centers, and customer support teams to be their most effective and ensure that all customer inquiries end with the best possible customer experience. Explore our latest news, analysis, and advice for customer service professionals at all levels.

CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

CRM in Education: Vertical Markets Spotlight

Personalizing outreach across all life stages.

CRM in Gaming: Vertical Markets Spotlight

CRM helps companies score with a demanding gamer audience.

CRM in Media/Entertainment: Vertical Markets Spotlight

Ever-expanding programming options challenge everyone today.

CRM in Telecommunications: Vertical Markets Spotlight

CRM integration challenges loom for telcos in a turbulent industry.

CRM in Professional Services: Vertical Markets Spotlight

Automation needs to replace data ambiguity.

CRM in Utilities: Vertical Markets Spotlight

CRM powers service providers past a host of problems.

CRM in Transportation: Vertical Markets Spotlight

Data drives a widely diverse and highly competitive industry.

CRM in Real Estate/Property Management: Vertical Markets Spotlight

CRM enables firms to navigate turbulent waters.

It’s Time to Add Voicebots to Your Mobile App

Voice AI assistants add essential functionality for customers and agents.

Expect GenAI to Take on Customer-Facing Roles

As large language models expand and generative AI technology advances, experts see a greater role in customer service.

How to Build the Perfect Bot

New developer tools are steering automation creation.

AI Undergoes a Contact Center Expansion

Customer service teams can use full, assisted, or attended automation and should employ all three.

Self-Service Buying Goes Mainstream

B2B shoppers don't want or need salespeople, but you can still meet them on their path to purchase.

The Best CRM Software, Solutions, and Innovators: The 2023 CRM Industry Awards

Our 22nd annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2023 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Five Top Innovating CRM Companies for 2023: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Enterprise CRM Software and Solutions: The 2023 CRM Industry Leader Awards

The Best CRM for Midsize and Small Businesses: The 2023 CRM Industry Leader Awards

The Best Contact Center Infrastructure: The 2023 CRM Industry Leader Awards