Marketing Automation > Magazine Features

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

To Market Events, Make Them Memorable

It's important for attendees to remember the company, and for the company to remember attendees

Mastering Data Requires Attention to Detail

Businesses needing a 360-degree view of their customers can achieve it if they're willing to put in the work

Segmentation Enters the Sales Playbook

While a common tool for marketers, sales has started using segmentation as well

Video Marketing Starts to Make Its Mark

Companies can see results, as long as customers can find value in the content

Intent-Based Marketing: The Early Bird’s System

New data analysis tools emerge to help companies identify customers earlier in the buying process

Influential Leaders in CRM: The CRM Market Awards 2018

Join us in recognizing their achievements

The CRM Rising Stars Awards: Six Top Innovating CRM Companies for 2018

These vendors provide the products, services, and integrations that add up to innovation

The CRM Market Leaders Awards: The Best CRM Software and Solutions

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The Best CRM Case Studies: The CRM Elite Customer Awards 2018

The user companies that demonstrate the power of a good solution

Bryan Gold—An Influencer Leader: The CRM Influential Leader Awards

He's showing the way in influencer marketing

Dharmesh Shah—The Tech Guy at the Center of it All: The CRM Influential Leader Awards

Shah and his team have been busy on the integration front

Alan Trefler—The Digital Transformer: The CRM Influential Leader Awards

In a book and keynotes, he's emphasized this kind of transformation

Freshworks Sees a Major Rebranding: The CRM Rising Stars Awards 2018

The company makes an expansion into marketing, sales, and recruitment management

LinkedIn Connects with Marketing and Sales: The CRM Rising Stars Awards 2018

Taking steps to engage with its 500 million business professionals

Showpad Becomes a Launchpad for AR: The CRM Rising Stars Awards 2018

Making augmented reality a B2B sales reality

Urban Airship Spends Time on Its Mobile Wallet: The CRM Rising Stars Awards 2018

The vendor enables personalized mobile wallets, with personalized notifications

The Best Marketing Automation Software and Solutions: The CRM Market Leader Awards 2018

Booksy Increases Bookings with Bidalgo: A CRM Elite Customer Awards Case Study

The appointment scheduling app provider now sees more conversions from its video ads

Dell EMC Thaws the Frozen Crowd: A CRM Elite Customer Awards Case Study

Outreach with Epsilon yields impressive email open rates

Rack Room’s Customer Engagement Takes Great Strides with Salesforce.com: A CRM Elite Customer Awards Case Study

The shoe retailer steps away from one-size-fits-all marketing