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Marketing Automation > Magazine Features

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

In Modern Marketing, It’s All About Location, Location, Location

Technological advances are expanding what businesses can do with location-based marketing

Personas Become Key to Successful Marketing

Customer profiles can help reach buyers with precision, but it takes effort

2020: The 5G Revolution Begins

Wireless carriers finally begin their 5G rollouts, and the business potential is huge, as a world of new opportunities opens not just for consumers but for the companies that want to do business with them.

Customer Data Platforms Emerge as Marketing’s Latest Holy Grail

Companies adopt a new way to collect information in their ongoing quest to gain a single view of the customer

Channels Collide as Physical and Digital Converge

In 2020, customers will demand both in-store and online touchpoints

Customer Service Becomes a Marketing Tool

As businesses today compete on customer experience (CX), marketers have a tremendous opportunity to leverage effective customer problem resolution to increase loyalty and, potentially, sales. This approach integrates marketing and customer service in the ways that CRM always promised.

Tips to Avoid Drowning in Data

Having tons of customer data means nothing unless companies can turn it into actionable intelligence that they can use to influence or alter the bottom line. That translation might not happen immediately, but it has to happen eventually if data projects are to sustain themselves.

It’s Not Too Late to Add Text Messaging to Your Marketing Strategy

Customers are showing a growing acceptance of text messaging by businesses

Deeper Relationships Require Intelligence

Companies need new technologies to connect the dots in customer data

The Best Software, Solutions, and Leaders: The 2019 CRM Market Awards

The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

Top Leaders in CRM: The 2019 CRM Influential Leader Awards

Join us in recognizing their achievements

Six Top Innovating CRM Companies for 2019: The CRM Rising Star Awards

These vendors provide the products, services, and integrations that add up to innovation

The Best CRM Case Studies: The 2019 CRM Elite Customer Awards

The user companies that demonstrate the power of a good solution

The Best Marketing Automation Software and Solutions: The 2019 CRM Market Leader Awards

The Best CRM Consultancies: The 2019 CRM Market Leader Awards

Craig Charlton, CEO of SugarCRM: The 2019 CRM Influential Leader Awards

Taking a venerable vendor to the next level

Wellford Dillard, CEO of CM Group: The 2019 CRM Influential Leader Awards

On a mission to simplify the MarTech landscape

Harbinder Khera, Founder and CEO of MindMatrix: The 2019 CRM Influential Leader Awards

Promoting sales from a platform perspective

6sense Carves Out a Niche in ABM: The 2019 CRM Rising Star Awards

Continuing to define the account-based marketing space