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Marketing Automation > Magazine Features

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Hottest Trends and Companies in Customer Service, Marketing, and Sales: The CRM Top 100

CRM presents its inaugural list of the 100 leading vendors in customer relationship management.

The Top Marketing Trends: Data Dominates Marketing Innovations

New technologies will continue increasing what companies can do with the data they have

The CRM Top 100 Companies in Customer Service, Marketing, and Sales

Conversational Marketing: Ads with Instant Results

Chat-infused advertising is digital marketing without the wait

GDPR: A Year Later

What's really changed since Europe's major privacy law took effect in May 2018?

SAP Goes All in with Customer Service: The 2019 CRM Service Rising Stars Awards

The CRM provider's service offerings received the lion's share of attention this year

Marketing’s Dilemma: In-House or Outsourced?

Many top marketers use a mix of internal and external resources, but is that right for you?

Sales Enablement: A New Role for Sellers

Improved buyer knowledge is forcing sales reps to become consultants

To Market Events, Make Them Memorable

It's important for attendees to remember the company, and for the company to remember attendees

Mastering Data Requires Attention to Detail

Businesses needing a 360-degree view of their customers can achieve it if they're willing to put in the work

Segmentation Enters the Sales Playbook

While a common tool for marketers, sales has started using segmentation as well

Video Marketing Starts to Make Its Mark

Companies can see results, as long as customers can find value in the content

Intent-Based Marketing: The Early Bird’s System

New data analysis tools emerge to help companies identify customers earlier in the buying process

Influential Leaders in CRM: The CRM Market Awards 2018

Join us in recognizing their achievements

The CRM Rising Stars Awards: Six Top Innovating CRM Companies for 2018

These vendors provide the products, services, and integrations that add up to innovation

The CRM Market Leaders Awards: The Best CRM Software and Solutions

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The Best CRM Case Studies: The CRM Elite Customer Awards 2018

The user companies that demonstrate the power of a good solution

Bryan Gold—An Influencer Leader: The CRM Influential Leader Awards

He's showing the way in influencer marketing

Dharmesh Shah—The Tech Guy at the Center of it All: The CRM Influential Leader Awards

Shah and his team have been busy on the integration front

Alan Trefler—The Digital Transformer: The CRM Influential Leader Awards

In a book and keynotes, he's emphasized this kind of transformation