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Marketing Automation > Magazine Features

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

The Keys to Bringing Buyers Out From the Shadows

Best practices for finding, connecting with, and engaging uncommitted shoppers.

Voice AI Becomes a Moneymaker

Hospitality outlets can now take advantage of voice ordering to increase revenue and retention.

Use Generative AI to Create Video Marketing and Sales Content

Video creation with automation is easier, but it still needs human oversight.

Post-Pandemic Live Events Look Very Different

In-person events are coming back, but not in their pre-COVID formats.

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2025 CRM Top 100

CRM magazine presents its seventh annual rundown of the leading companies and hottest trends in customer relationship management.

The Top Marketing Trends and Technologies for 2025: Marketers Balance AI and the Human Touch

The right mix will open pathways to reach more customers.

The Top Sales Trends and Technologies for 2025: Thanks to AI, Sales Roles and Platforms See an Expansion

New technologies, processes, and duties require a training and onboarding overhaul.

What Happened to the Metaverse?

Is the metaverse still a viable business platform for promoting products, services, and brands?

Something Smells in Marketing’s Future

Scent marketing has historical uses and a wide range of possibilities.

Get Ready for High-Tech Texting

RCS business messaging can revolutionize your company-to-customer experiences.

Machine Translation Expands CRM Capabilities

Companies have more ways to communicate with international audiences.

The Keys to CRM and Interdepartmental Alignment

Linking CRM systems with internal collaboration platforms is crucial.

DXPs Show Strong Growth as Companies Seek More Connections

The burgeoning market for digital experience orchestration poses lots of opportunities for personalization.

Push Is Pulling in More People

Today's push notifications can provide way more opportunities.

Advertisers Embrace a Side Hustle

Demand-side and supply-side integrations benefit the entire ad ecosystem.

The Best CRM Software, Solutions, and Innovators: The 2024 CRM Industry Awards

Our 23rd annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2024 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Five Top Innovating CRM Companies for 2024: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Customer Experience Suite: The 2024 CRM Industry Leader Awards

The Best Generative Artificial Intelligence (GenAI): The 2024 CRM Industry Leader Awards