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Sales Automation > Magazine Features

Combining Customer Relationship Management (CRM) with sales automation tools helps sales teams plan and monitor their sales activities and provides the necessary customer data throughout the entire selling process. Browse our news, analysis, and advice for sales professionals and managers looking take advantage of these time and labor saving strategies.

Customer Service Becomes a Marketing Tool

As businesses today compete on customer experience (CX), marketers have a tremendous opportunity to leverage effective customer problem resolution to increase loyalty and, potentially, sales. This approach integrates marketing and customer service in the ways that CRM always promised.

Tips to Avoid Drowning in Data

Having tons of customer data means nothing unless companies can turn it into actionable intelligence that they can use to influence or alter the bottom line. That translation might not happen immediately, but it has to happen eventually if data projects are to sustain themselves.

Businesses See a Sales Lift with Texting

Many companies are converting leads to sales with SMS outreach

Deeper Relationships Require Intelligence

Companies need new technologies to connect the dots in customer data

Strategies to Keep Revenue from Slipping Away

Revenue leakage happens, but you can limit just how much is lost

The Best Software, Solutions, and Leaders: The 2019 CRM Market Awards

The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

Top Leaders in CRM: The 2019 CRM Influential Leader Awards

Join us in recognizing their achievements

Six Top Innovating CRM Companies for 2019: The CRM Rising Star Awards

These vendors provide the products, services, and integrations that add up to innovation

The Best CRM Case Studies: The 2019 CRM Elite Customer Awards

The user companies that demonstrate the power of a good solution

The Best Sales Force Automation (SFA) Software and Solutions: The 2019 CRM Market Leader Awards

The Best Sales Performance Management (SPM) Software and Solutions: The 2019 CRM Market Leader Awards

Craig Charlton, CEO of SugarCRM: The 2019 CRM Influential Leader Awards

Taking a venerable vendor to the next level

Harbinder Khera, Founder and CEO of MindMatrix: The 2019 CRM Influential Leader Awards

Promoting sales from a platform perspective

Marchex Rolls into the Sales Parade: The 2019 CRM Rising Star Awards

The analytics provider makes a foray into sales

Validity Proves Its Worth in Data Quality: The 2019 CRM Rising Star Awards

Disrupting the CRM industry with four key acquisitions

Yext Is Taking On What’s Next in Online Branding: The 2019 CRM Rising Star Awards

Expanding its cloud-based network of apps and search engines

Georgia Tech’s Football Program Sees Spike in Fan Engagement Thanks to SalesLoft: A CRM Elite Customer Awards Case Study

A smarter process and increased accountability lead to winning results

Jewelry TV Finds Gold with Riversand: A CRM Elite Customer Awards Case Study

Riversand's Product Information Management is a hidden gem for JTV's website

Spalding Scores Big Gains with Salesforce: A CRM Elite Customer Awards Case Study

The sports equipment giant expands its digital business with cloud technology