• March 1, 2007
  • By Marshall Lager, founder and managing principal, Third Idea Consulting; contributor, CRM magazine

Listen Up

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Throughout its history CRM magazine has provided the most relevant, useful business process suggestions from some of the best minds in the field. Sales is the heart and lungs of a business, the source of income and the measure of success. We don't need to convince readers of that idea--you are reading us, after all--but chances are you have to sell something. With that in mind, here are 10 ingots of insight to help salespeople be the best that they can be.
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