• May 6, 2011

Vovici Adds New Languages to Its Voice of the Customer Offering

Vovici, a provider of enterprise feedback solutions, has addressed the rapid international takeup of global voice of the customer (VoC) initiatives with the latest release of Vovici 6, which features versions of the user interface (UI) in 11 new languages, including Spanish, German, French, Brazilian and European Portuguese, Russian, Thai, Chinese, and Japanese.

Users can take advantage of the enhanced translation features to ask feedback of their customers in more than 150 languages.

Additional features in Vovici 6 include:

  • a redesigned translation module that allows users to create a single version of the survey in a language other than English or upload one or more translations via an Excel file. Additionally, Vovici supplies language support for validation messages, labels, and end pages in the 11 languages available in the UI, and users can upload their own XML language packs to support these survey features in the library.
  • custom validation/text masking that lets customers specify custom text masks for fill-in-the-blank questions to better validate survey responses. Survey authors can specify combinations of letters, numbers, and symbols to ensure that survey responses match the required format of the question.
  • reporting enhancements, including cross-tab analysis and significance testing with the ability to report on the Net Score value for a specific question. The Net Score is calculated by taking the percentage of respondents that fall in the top range and subtracting the percentage of respondents that fall into the bottom range. While the Net Score has many uses, it is ideal as a measure for scale-based customer loyalty questions. In addition, the cross-tab analysis enables users to compare respondents’ answers to multiple questions, transforming the data into actionable analysis.

“We believe customer feedback is strategic to every business no matter where they are based or what language they speak," said Greg Stock, chairman and CEO at Vovici.

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