• June 22, 2011

VerticalResponse Launches New Social Media Tools to Extend Email Marketing Campaigns

VerticalResponse, a provider of self-service email marketing software, online survey, and direct mail marketing solutions for small businesses, today debuted its next-generation social sharing tools that provide deeper integration between email marketing and social media.

VerticalResponse customers can now include social sharing icons in their email messages and newsletters, enabling their recipients to spread the word on their own Facebook, Twitter and LinkedIn networks with just one click. The company also announced its new "Total Social Reach" reporting feature that tracks which recipients share an email message via social channels, how the message is passed along, and via which networks – the full social media "ripple effect."

With the new social sharing features, businesses can easily add Facebook's "Like," Twitter's "Tweet" and LinkedIn's "InShare" buttons anywhere within the body of their email. Once a recipient clicks on a button, a message box with a vanity URL, which is linked to the hosted version of the email, is automatically generated and ready to be posted to the desired network.

With Total Social Reach metrics, VerticalResponse customers are able to:

  • See which and how many recipients click on the "Like," "Tweet" and/or "InShare" button within an email.
  • Track how many times the email message is re-posted, liked, tweeted, shared, or commented on by the recipient's network of friends and connections (and their networks).
  • Download social sharing data in the same integrated reporting manner as email opens, bounces and other information already currently provided by VerticalResponse.

"Email marketing and social media go hand-in-hand in so many ways, and our latest tools provide small businesses the ability to easily harness the power of word-of-mouth through their email marketing efforts," said Janine Popick, CEO of VerticalResponse. "With our new Total Social Reach reporting, they can get a deeper understanding of their customers' behavior beyond open and click-through rates."

Additionally, VerticalResponse is now linked to Facebook's Open Graph API, enabling customers to share their email content automatically and effortlessly on any or all of their Facebook profiles. This is especially convenient for small business owners who might have both personal and business Facebook accounts. Businesses also can publish links to their email content via their Twitter feeds.

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