This Earth Day, Uberall and Google Launch Recycling Attribute for Business

To celebrate Earth Day today, Uberall is partnering with Google to implement the Recycling Attribute on the Google Business Profile, allowing local businesses around the world to promote their recycling-related services and initiatives.

"Consumers are increasingly looking to make environmentally conscious choices, and location-based businesses are extremely well-positioned to meet these needs, as many brands already offer in-store recycling services," said Laurence Capdeville, vice president of customer success at Uberall, in a statement. "By activating the Recycling Attribute, businesses can empower consumers to easily find recycling points close to them and, at the same time, enjoy greater visibility and drive more footfall to their stores."

Google searches for recycling-related services have more than doubled in the past five years. This trend is accompanied by a growing number of business-led recycling initiatives.

The goal of the Recycling Attribute project is to help consumers find recycling services for specific products, such as batteries, electronics, clothing, plastic bottles, near them. Companies that use the Recycling Attribute appear directly in search results based on the product to be recycled.

"Over the past five years, recycling has become one of the most popular search topics, but it's been hard for people to identify which stores recycle what and where. We introduced the new recycling attribute on Business Profiles to change that, making it easier than ever for people to find in-store recycling points on Search and Maps. It's great to see industry-leaders like IKEA signing up, helping their local community and customers know what they can recycle while setting an example on sustainability," said Matt Brittin, president of Google EMEA, in a statement.