• October 10, 2007
  • By Colin Beasty, (former) Associate Editor, CRM Magazine

Teradata's Call For Data-Driven Success

LAS VEGAS -- A week after finalizing its split from parent firm NCR, Teradata unveiled a series of data-driven services and a new partnership at Day 2 of its 2007 Partners User Group Conference and Expo here yesterday. The announcements all emphasize Teradata's core data warehousing and enterprise data management business, as the company looks for independent growth for the first time since its 1991 acquisition by NCR. Randy Lea, vice president of Teradata products and services, kicked things off by announcing a new suite of technical service offerings around enterprise data management:
  • data governance and stewardship;
  • metadata management;
  • data integration, quality, and security; and
  • master data management (MDM).
"Our customer successes are usually attributed to the database," Lea told the audience. "Of equal importance to the database is the role of the professional services organization in [its] ability to help customers deploy these solutions." Teradata already markets MDM technology licensed from i2 Technologies in August 2006. To bolster its data management prowess, Teradata also announced a partnership with GoldenGate Software, a provider of change data capture and real-time data replication software. GoldenGate, which is based in San Francisco, has also optimized its technology to run on the new Teradata 12 database platform announced Monday. Both companies already share a handful of customers, including Overstock.com and DirecTV. The GoldenGate affiliation is driven by demand from a growing number of customers pursuing active data warehousing, said Todd Walter, chief technical officer for Teradata. "An active data warehouse empowers companies to master complexity and respond to the dynamic competitive environment, which ultimately will benefit customers, staff, and other stakeholders," he said. "With thousands of decision-makers across the organization gaining access to the warehouse, there is a critical need for the data to be extremely current and for the warehouse to be continuously available." Additionally, Teradata also launched a new set of Availability Management Services (AMS) aimed at ensuring that data warehouse customers configure, deploy, and administer Teradata databases correctly. The AMS are focused on helping those customers minimize risk and maintain the most uptime possible for their data warehouses, Lea said. "We call these sets of services 'One and it's done': One call to the right people, and the problem is solved," he said. The data-focused announcements followed comments by Teradata president and CEO Mike Koehler underscoring the importance that these services and products will play in the company's future growth. "Our 100 percent focus on data warehousing has proved to be a key advantage for us over our larger competitors," he said, referring to IBM and Oracle. "As a free-standing company, that advantage will be even greater." He added that Teradata's "original database has been designed from the ground up for decision support, unlike other database platforms that have been [designed] for OLTP." The shift, Koehler noted, is in response to the changing nature of the data business: "With escalating demands for scale, performance, and complexity, we're strongly positioned to deliver an active enterprise intelligence solution that's based on a premise of 'intelligence with speed.' It's that premise that lives at the intersection of this year's conference theme -- 'Insight into Action,' " Koehler said, quoting the company's new mantra. "And the key to that insight is data."

Related articles: Teradata Stands Alone, and Not Alone Partners '07: Fresh off completing its breakaway from parent company NCR, the vendor unveils an alliance with SAS and defines its product roadmap (including the long-in-the-works Relationship Manager 6). Feature: The 2007 Market Awards: Marketing Automation This has been the year of the end user in marketing automation; Teradata and SAS are both named Leaders. Gartner Slots Multichannel Campaign Management Vendors SAS Institute, Teradata, and Unica maintain positions as leaders in the space, while Oracle's Siebel Systems gets bumped up. Database and Storage Markets Keep Growing Two reports detail the growth of the database and worldwide software storage markets, driven by strong growth in the SMB segment and enterprises looking to host heterogeneous IT environments. NCR and Teradata: On My Own NCR will spin off its Teradata division, in a move to enable both soon-to-be independent companies to better focus on their customer base, business strategy, and operational needs. You've Got SAS The SAS Global forum commences in Orlando with the promise to put power into the hands of customers; BI platforms are another must. i2 Technologies and Teradata Team The companies will create an enterprise data platform allowing users to collect master data for streamlined business processes. SAP and Teradata Partner to Drive Analytics Teradata will power the analytics capabilities in SAP's NetWeaver platform to aid data-driven verticals. Teradata Announces a Power Threesome Partners '05: Relationship Manager Version 6 contains 'the three most important dimensions of customer dialogue'--relevance, timing, and significant customer offers. Don't Manage Relationships, Optimize Them Partners '04: One CRM industry executive's opinion is that now, the time has come for CRM to evolve through customer relationship optimization. Teradata Looks to Better Deal With Data Partners '03: Collecting data is good; being able to derive value from that data is better. Increasing the Value of CRM Partners '02: Attendees of the NCR Teradata user conference got the inside scoop on how British Airways and others are integrating data to streamline costs.
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