• January 26, 2011
  • By Koa Beck, Editorial Assistant, CRM magazine

Sword Ciboodle Appoints Mitch Lieberman as VP of Strategic Marketing

Sword Ciboodle, a business software and services provider, earlier this month named Mitch Lieberman as its new vice president of strategic marketing. Lieberman will be in charge of product positioning and messaging, along with innovating customer service. He will also be working with customer, analyst, and partner engagement programs.

Lieberman has more than 15 years of experience within the CRM and contact center space, and most recently served as vice president of strategic solutions at SugarCRM.

"Mitch Lieberman is a thought leader when it comes to both traditional CRM and Social CRM - plain and simple," said Paul Greenberg, analyst and president of The 56 Group, in a statement. "He is knowledgeable and insightful, able to deal with the practical present and ascertain the cutting-edge future. He is a trusted partner with a proven track record; he knows how to make things work."

"We consider Mitch to be a unique talent who has the special ability to recognize the challenges that our customers face with the growth of online social influence," said Paul White, CEO of Americas for Sword Ciboodle, in a statement. "Mitch's addition to Sword Ciboodle showcases our commitment to building a team of the most talented leaders in the industry as we continue to grow our company into one of today's leading contact center solution providers."

This announcement follows steady progress throughout 2010 for Sword Ciboodle: The company launched a new social CRM solution, Ciboodle Crowd, and made new partnerships. Its suite of modules includes: Ciboodle One, an intelligent desktop, Ciboodle Flow case management software, Ciboodle Live for Web based self-service, and Ciboodle Crowd, a social CRM platform.

Sword Ciboodle is part of the Sword Group, with staff based in five continents. Its clients include Sears, Sony, Admiral, JP Morgan Chase, Standard Bank, and Eskom. The company has been recognized in theGartner Magic Quadrant for CRM Customer Service Contact Centers, for five consecutive years.

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