SugarCRM Partners with Wipro to Deploy CRM Systems for Global Companies

SugarCRM continued its expansion upmarket this week by forming a strategic partnership with Wipro, an information technology, consulting, and business process services company. According to Laurence Leong, SugarCRM's senior director of strategic alliances, the coupling further strengthens SugarCRM's "ability to service and reach customers, particularly in the enterprise space, globally."

Under the partnership, Wiprois developing a SugarCRM practice within Wipro's CRM service line, as well as constructing a Center of Excellence (COE) that will enable SugarCRM-trained and certified employees to tend to customer needs worldwide. (Currently, Wipro has more than 55 COEs whose purpose is to provide clients with the strongest technologies for transforming their businesses.)

Together, the two companies will address evolving business demands by offering tools designed to enable a smoother customer experience. "More and more organizations are adopting digital technologies," including social and mobile analytics, while trying to link them to customer engagement, Leong says. Given such developments, the role of CRM is changing. "We are well poised to address those requirements  with our innovative solutions. Wipro is also embracing that space, so we're working together on some of these transformational customer engagement projects," Leong says.

In a statement, Clint Oram, cofounder and CTO at SugarCRM, said that the "partnership comes at a very exciting time for our customers." According to Oram, enterprises in the manufacturing and services industries, for instance, are increasingly turning to SugarCRM, as it offers more flexibility. "Wipro's global reach and strength in CRM consulting and services will accelerate our customers' ability to transform their customer relationship management strategies," Oram said.

Along the lines of SugarCRM's July 2015 partnership with Infosys, the announcement "isn't so much a change in direction [for us] as it is an extension of our direction [upmarket]," Leong states. "We're now building out more enterprise capabilities, and Wipro is bringing us into areas, markets, and solution spaces where we on our own would not necessarily be able to go after."

One of these solution spaces is healthcare. "[Health] is one of the first among many areas" that SugarCRM and Wipro will tackle together, Leong says. "[Wipro has] a group that's building out solutions for the United States in response to health enrollment requirments" in light of the Affordable Care Act. "There are very timely business drivers around [healthcare] in the U.S," Leong says. He mentions that companies have been seeing "customer activity" around that, and this is just one example of an industry-specific solution.

"We'll continue to do work to roll out solutions in other industries," Leong adds.

Hiral Chandrana, vice president and head of business application services at Wipro, praised the partnership in a statement:

"We are delighted to strengthen our CRM portfolio by the addition of this modern CRM solution which empowers individuals to build extraordinary customer relationships and drive business performance." 

For Wipro, one draw of partnering with SugarCRM is its ability to offer quick deployments, Leong says. He uses as an example IBM, which was able to roll out the solution to a 30,000-person sales force in six weeks.

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