• June 27, 2013

StrongMail Adds Email Display Retargeting Capabilities to Cross-Channel Marketing Platform

StrongMail has integrated email display retargeting capabilities into its flagship Message Studio email and cross-channel marketing platform.

With the introduction of email display retargeting capabilities, StrongMail enables enterprise marketers to leverage email engagement behavior to automatically serve highly relevant and targeted display ads personalized for individual consumers. StrongMail's email display retargeting capabilities also simplify the execution of campaigns by enabling marketers to repurpose existing email content and creative into targeted display ads.

StrongMail also makes it easy to insert email display retargeting into any cross-channel campaign, whether triggered, batch, or a multi-step lifecycle marketing program.

"StrongMail's new email display retargeting capabilities are a direct reflection of our commitment to providing marketers with the tools they need to reach, engage, and convert customer across all channels," said Dave Cormier,vice president of product marketing at StrongMail, in a statement. "StrongMail has already made a name for itself in helping marketers leverage customer data to drive powerful cross-channel campaigns in email, mobile, social and web. Adding email display advertising integration sets us even further ahead of the pack."

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