Socialbakers Offers Free Ad Audit
Socialbakers, the social media analytics company, is offering a free Ad Audit to any brand that advertises on Facebook.
The company today announced a feature that shows which Facebook advertisements performed the best for participating brands, giving an indication of how they can more wisely allocate their budgets. The information in the report is confidential and will only be available to the brands themselves.
Marketers and advertisers will be able to see their most successful ads by type, position and region as well as the cost per click, click through rates, click per mille and reach.
"If companies are not optimizing their advertising performance, the fact is that it is costing them time and money," said Jan Rezab, CEO of Socialbakers, in a statement. "Our Ad Audit feature offers brands a small snapshot of just some of the information that they can get from professional tools. Of course, there is a much more information that brands should take into account."