• October 23, 2013

SmartFocus Updates Its Cloud Marketing Product

SmartFocus, a provider of real-time, personalized cloud marketing, today announced the availability of its October 2013 product release featuring new Dashboards with Live Benchmarks, a new rapid deployment kit for the integration of advanced real-time recommendations, enhanced Web forms that support real-time automated campaigns, and expanded social hashtag search functionality.

In addition, the company announced the launch of the SmartFocus Developer Portal, which will help developers integrate to and develop extensions for the SmartFocus cloud marketing platform.

SmartFocus Dashboards with Live Benchmarks enable marketers to benchmark their campaign performance against the performance of other similar campaigns that have been executed across the company's cloud marketing platform. To achieve this, the system continually analyzes more than 5 million campaigns being run each year on the platform to provide comparative benchmarks in real time. Each benchmark is aggregated and fully anonymized so all customer and user information remains completely private and secure at all times. SmartFocus Dashboards will initially be available to all users in beta mode and will be generally available at the end of this year.

SmartFocus' recommendations technology, SmartFocus Advisor, offers pre-configured rules and analytics to help marketers continue to deliver personalized recommendations via the Web and email that are based on the preferences and behaviors of their customers. With a newly developed rapid deployment kit, recommendations can be deployed in a self-service fashion. The RDK provides JavaScript integration as well as pre-built connectors for leading eCommerce platforms like Magento.

Within a drag-and drop-interface, SmartFocus Sites now enables marketers to increase real-time engagement by automating email and SMS campaigns when customers visit a site. This release also provides support for Google Analytics, as well as enhanced reporting that provides a deeper understanding of Web page performance and customer preferences.

To help marketers execute their multichannel marketing strategies, SmartFocus Social now supports the latest enhancements made by social media platforms. This release expands the availability of hashtag search functionality for Facebook. Marketers can now search Facebook and Twitter hashtags and review their results within the SmartFocus platform.

The SmartFocus Developer Portal has been designed to help integrators, solution partners, and customers build and launch integrations with the SmartFocus cloud marketing platform. The portal helps developers to access software development kits (SDKs), code samples, and other technical content. The portal also serves as a network for developers to engage with each other and with the SmartFocus Development team.

"At SmartFocus, we're proud of our track record of delivering innovative capabilities to our cloud marketing platform," said Brad Wilson, CEO of SmartFocus, in a statement. "With more than 50 new features available, this further extends our capabilities in the areas of analytics, real-time recommendations, cross-channel marketing, and partner integrations."

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