• October 14, 2011

Satmetrix Launches Cloud-based Customer Loyalty Solution for the Franchise Industry

Satmetrix, the Net Promoter software company, today announced the availability of NPS Go+, a new customer loyalty solution that gives franchisors unmatched time-to-value in implementing the Net Promoter® methodology.

Delivered as a cloud-based software application, NPS Go+ addresses the unique needs of franchisors, helping them to understand the true customer experiences across all franchise stores, uncover the drivers of customer experience to guide meaningful improvements, and mobilize brand promoters across the popular social media channels.

"The time is now for franchisors to embrace the untapped power of true customer experiences," said Steve Baxter, general manager of global mid-market solutions at Satmetrix. "Tomorrow's leading companies will have customer experience as their key performance metric. As a result, they will be able to capitalize on customer loyalty to accelerate business performance and growth."

"The franchise companies in the SOPRA Brands family recognize that true competitive advantage comes from creating a superior customer experience. Satmetrix has been on the leading edge of that research, the perfection of taking the voice of the customer, and parlaying it into action," said Keith Gerson, chief operating officer at SOPRA Brands. "Until just recently, Satmetrix's customers are the veritable who's who of big business, but thanks to their decision to enter the franchise arena, we are proud to be one of their first converts. I highly recommend their services."

NPS Go+ incorporates more than a decade of Net Promoter expertise in enterprise implementations and is optimized for the Net Promoter methodology, which was co-developed by Satmetrix. As a result, it enables franchisors to get complete Net Promoter programs up and running in as little as two to three days.

The widely adopted Net Promoter customer feedback methodology is much more than a score. Only NPS Go+ from Satmetrix delivers the four things you need to do, and do well, to build a successful customer experience using Net Promoter:

  • Reduce churn and build stronger customer loyalty;
  • Put customer loyalty to work;
  • Generate more powerful customer insights to drive success; and
  • Drive customer obsession across the business.

Satmetrix is now offering a free trial of NPS Go+ to qualified applicants. Through the trial, franchisors will be up in running within a few days and can see the value of a complete Net Promoter solution first-hand using their own customer data to drive immediate business results using service recovery tools and integrations to popular social media sites like Facebook, Twitter, and LinkedIn to mobilize and activate brand promoters.

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