• November 6, 2012

SapientNitro Launches Cloud-Based Digital Customer Engagement Platforms

SapientNitro has launched Sapient EngagedNow, a cloud-based platform that allows marketers to better engage today's on-the-go consumers across an increasing array of digitally enhanced channels. 

With EngagedNow, brands can create immersive, multichannel customer experiences without having to design, develop and support the infrastructure needed to enable these experiences.

EngagedNow is a platform suite that can be used broadly by marketers across a range of industries. The suite also includes unique offerings and modular capabilities to support the specific needs of industry verticals, including sports and entertainment (Sapient EngagedFan) and travel (Sapient EngagedTraveler). EngagedNow is an end-to-end platform that connects brands with digitally enabled consumers across an integrated set of channels -- from Web and mobile to tablets and digital signage.

EngagedTraveler is in use today at leading U.S. airports, including Denver International Airport, Minneapolis-St. Paul Airport, and The Port Authority ofNew York and New Jersey. Clear Channel Airports is using EngagedTraveler to power its FlySmart applications and other in-airport digital solutions across its expansive U.S. portfolio.

EngagedFan is being customized for NASCAR, as part of the company's ambition to reinvent the fan experience. NASCAR engaged SapientNitro earlier this year to develop a digital platform that fosters fan engagement at its core. The result will be a unique experience set to debut in January 2013, one that will engage NASCAR fans at every moment -- before, during and after racing events.

"The EngagedFan platform will allow us to provide our fans with an immersive digital experience that deepens engagement opportunities with our sport," said Marc Jenkins, vice president of digital media at NASCAR, in a statement. "Providing the best possible fan experience is our core objective, and EngagedFan helps us do just that."

"Speed to market has never been more critical, as today's connected consumers expect highly rich, relevant experiences, wherever they are," said Chris Davey, global head of platform innovation at SapientNitro, in the statement. "Our clients are seeking innovative ways to deliver relevant content to their audiences without requiring hefty technology resources and capital investments. To marry the desire for rich experience creation with the agility marketers need, SapientNitro is introducing a fully managed, cloud-based platform that frees our clients from technology hassles so they can focus on their needs: telling brand stories in ways that bring them closer to their customers."

EngagedNow is a collection of proprietary cloud-based applications and 24/7 hosting and managed operations support. These customizable end-to-end platforms help brands manage customer experiences across all digital touch points, leveraging data and insight to deliver contextualized experiences and personalized storytelling to boost engagement.

The EngagedNow suite is based on leading technology components, combined with marketing services and platform management and support. Pre-integrated, ready-to-use marketing tools allow clients through one platform to manage multiple functions, including the following:

  • Content management;
  • Multichannel delivery;
  • Digital asset management;
  • Integrated digital campaign management;
  • Customer profile management;
  • Social tools;
  • Media monetization;
  • Personalization, search, and targeting; and
  • Analytics, reporting, and optimization.

"EngagedNow is another example of SapientNitro's commitment to helping clients embrace the entire ecosystem of consumer touch points as an integrated platform for brand storytelling," said Alan J. Herrick, president and CEO of Sapient, in the statement. "Attracting today's nimble and always-on consumers requires significant creativity and innovation to bring them into a brand's story. Technology needs to be a catalyst, not a hindrance, for meeting rising expectations for seamless, connected experiences. Platforms like EngagedNow give marketers the agility to move at the speed of the consumer and to prosper in an environment of constant change."

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