• September 24, 2012

ReachLocal Releases Mobile App for SMBs

ReachLocal, a provider of local online marketing solutions for small- and midsized businesses (SMBs), has launched a mobile app that provides real-time notifications of leads and results from online marketing and advertising.  

The ReachLocal mobile app delivers leads and campaign results directly to the business owners' smartphones, where they can take immediate action and respond with one click. It provides real-time alerts for new calls, email, Web forms, and chats and enables business owners to listen to, rate, and respond to calls directly from the application.

"I don't always have time to check campaign reports on my computer, so it can be several days or even a week before I can log in," said Dinah Olanoff, senior director of marketing and communications at Youville House Assisted Living Residences, in a statement. "With the new mobile app, I‘ll be able to monitor campaign progress easily right on my phone and I'll know immediately when I get a new lead. Tracking the performance of our campaigns just got a lot easier!"

The app also features detailed reports that help business owners manage their online marketing campaigns anywhere, any time. They can see details on key metrics, including impressions, visits, click-through rates, social media engagements, leads, and much more. In addition, there is a feature within the app to contact the ReachLocal account team directly from the app. Finally, there are customizable settings, including the option to turn off lead notifications during certain periods of time, such as nights or weekends.

"With our strong focus on user experience, our team spends a lot of time with clients to understand how they work and what issues they face," said Kris Barton, chief product officer at ReachLocal, in the statement. "We knew that many local business owners run their businesses 24x7 from their smartphones, and they wanted to get their leads there too. So we developed the mobile app to give them leads and marketing results in real time, wherever they are. In addition, we are continuing to add more capabilities to the app so that business owners can truly manage all their marketing from the palms of their hands."

The mobile app is available on Apple iOs and Android mobile phonesat no additional cost for existing ReachLocal clients. 

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