• December 27, 2012

Pervasive Partners with LyntonWeb to Deliver Prepackaged CRM Integrations

Pervasive Software, a provider of cloud-based and on-premises data innovation, has partnered with LyntonWeb, a full-service online marketing and technology company, to provide prepackaged integrations between the inbound marketing software provider HubSpot and various CRM systems, including Microsoft CRM and NetSuite. Through the partnership, Pervasive has worked with LyntonWeb to create and deploy reusable integration processes, available on the Pervasive Galaxy Marketplace.

"We tried building homegrown integration solutions, but that approach soon hit scaling limitations," said Daniel Lynton, CEO of LyntonWeb, in a statement. "We want to stay focused on our core competencies rather than become a data integration company. The right approach for us is partnering with Pervasive to leverage a trusted, proven integration platform. Integration isn't easy, but it is important for us to make the process painless and hassle-free for our customers. By partnering, we've been able to decrease customer deployment time from weeks to days, expand our customer base and strengthen our value to HubSpot users. It was clear to us from day one that Pervasive gets the strategic value of partnerships."

LyntonWeb uses the prebuilt Pervasive integrations running on Pervasive Data Integrator onPervasive DataCloud to provide accurate and up-to-date customer and prospect information to its clients by breaking down silos between marketing and sales databases.

"Pervasive is keenly focused on empowering partners to deliver the best integration solutions to their customers, expand into new markets and decrease friction in the sales cycle," said Lance Speck, general manager of Pervasive Integration Products, in the statement. "LyntonWeb is a perfect example of a partner who has experienced success by focusing on helping their customers to achieve their marketing goals, leveraging the power of prepackaged, easy-to-deploy integrations."

CRM Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues