• April 12, 2012

Performance Marketing Technology Allows Brands to Track Social Media to Point-Of-Sale

Performance Horizon Group (PHG), a provider of performance marketing technology, has updated its ExactView platform for the U.S. market. The platform now allows brands using social media in their integrated consumer outreach programs to evaluate the success of their campaigns down to sales conversions.

ExactView is a global platform that enables brands to track, manage, and optimize relationships with partners, including affiliate and lead generation, regardless of channel or device. Since its launch in January 2011, more than 25 brands in 22 countries have adopted ExactView.

PHG’s latest software enhancement enables its clients to measure the value of sales generated through social media platforms, including the volume of 'Likes' a brand receives from its Web site, where the 'Like' came from, and whether the 'Like' resulted in a sale.

PHG is currently offering a limited trial of the technology on a first-come first-served basis for U.S. companies.

"The U.S. market has seen astronomical growth of social networks, including Facebook, Twitter, and now Pinterest. In recent years, consumer brands have quickly integrated social media tactics into their marketing efforts, but have done so with insufficient measurement tools and understanding of how their investment effects sales," Malcolm Cowley, CEO of PHG, said in a statement. "With ExactView, brands can now track social media in their performance marketing campaigns to monitor effectiveness, identify where conversions are made, and make overall smarter decisions."

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