• July 12, 2012

New Tracking, Mobile Features Released for simpleview CRM

simpleview, a provider of interactive marketing tools and services to destination marketing organizations (DMOs), has released two new features for its customer relationship management system: Mobile CRM and FAM Trip/Site Inspection Group.

"Thanks to insights from our clients, our team has made it easier to share information within your di and with industry partners and stakeholders," said Liz Fernstrom, simpleview's CRM director of operations, in a statement. "Our new Mobile CRM and FAM Trip/Site Inspection Group features reflect simpleview's core beliefs of building the best, simple tools for communications, workflow, and productivity in the travel and tourism industry."

Mobile CRM is an extension of the simpleview CRM system for use on mobile devices, such as smartphones and tablet computers. The mobile-focused update delivers the system's complete functionality as a cloud-based, cross-platform service for virtually any mobile device.

Fernstrom said current customers will receive a fast and familiar experience, being able to access their organization’s destination sales and marketing information on the go.

"The pace of business isn't slowing down, and destination marketing professionals need to access their data at any time, no matter where they are in the world," she said. "For users of modern smartphones or tablets, Mobile CRM can let you search for your data in CRM while on the road and with ease."

In addition to the Mobile CRM rollout, the simpleview CRM department has developed a new feature for its CRM system: the FAM Trip/Site Inspection Group. DMOs can now assemble and track detailed itineraries, as well as tie familiarization (FAM) trips and site inspections back to leads and member records. Additionally, staff can pull detailed event itineraries into communication templates, such as customized email.

These new features will make it easier for tourism professionals to determine a DMO's return on investment and save staff members time, Fernstrom said.

Current simpleview clients with standard CRM packages received both features today at no additional cost. Future clients will benefit from the new features as part of simpleview's CRM packages.

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