• August 7, 2012

MutualMind, LexisNexis Team on Social Media Intelligence for Law Firms

MutualMind, a social media technology developer based in Dallas, has partnered with LexisNexis, a provider of legal content and technology solutions, to bring to market a portfolio of social media intelligence solutions specifically designed for small law firm marketing.

This agreement will integrate MutualMind's tracking and analytics technology as a complementary service enhancement to LexisNexis' suite of Web and social media marketing services. MutualMind's technology will, among other things, enable LexisNexis, on behalf of law firms, to monitor, analyze, and report on social media conversations related to legal topics, sentiment, and other factors. 

Ultimately, combining MutualMind's social media intelligence platform with LexisNexis' social media content and configuration solutions will further enable small law firms to strategically tap social media channels to yield more high-quality prospects and win more business in competitive markets.

"From our extensive social commerce and social marketing work with premier leading providers such as LexisNexis, MutualMind is often seen as helping them to achieve unique alignment with the ultimate voice-of-the-customer," explained Babar Bhatti, MutualMind co-founder and CEO, in a statement  "With today's announcement, we are thrilled to be part of this new offering especially tailored for small law firms and the online legal services consumers."

MutualMind will now enable LexisNexis to provide additional strategic intelligence to inform social media strategy.

"Consumers use social media tools to find the information they need, including finding lawyers and legal information," said Phil Livingston, CEO of LexisNexis Martindale-Hubbell, in the statement.  "The new collaboration with MutualMind adds critical social media monitoring, analytics and engagement services to help law firms optimize their social messaging and lead generation, and ultimately achieve a measurable increase in their social media ROI.

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