• October 4, 2013

LiveOps Acted As Contact Center for the MDA Telethon

LiveOps, a provider of cloud contact center and customer service solutions, was chosen by the Muscular Dystrophy Association as the only call center to participate in the television broadcast of the annual Show of Strength Labor Day telethon, as well as to continue to take incoming calls during the re-broadcasts of the telethon.

"The planning and coordination that goes into putting an annual televised event together requires a lot of attention to detail and flexibility," said Pete Morgan, MDA's executive vice president and chief operations officer, in a statement. "Thankfully we have a trusted technology partner in LiveOps. They provide access to a skilled and experienced workforce of teleservices agents, as well as delivering a secure technology and proven processes. It's a tremendous relief to know that one of our most critical success factors—the technology and people to answer those 1-800 donation calls—will be there when we need them. Our telethon was again successful thanks in part to the support we received from LiveOps."

The 48th annual MDA Show of Strength Telethon raised $59,583,555 to benefit the Muscular Dystrophy Association. This was the third year that LiveOps provided the call center services for the event.

"Whenever an organization chooses us to provide the technology and agent services required to securely accept and process credit card donations during fund raising telethons—whether it's an annual event like the MDA's Show of Strength or an emergency relief effort, like Hurricanes Katrina and Sandy—it's equally exciting and humbling to get those calls," said Sanjay Popli, senior vice president of agent services at LiveOps, in a statement. "For a few years now, the MDA has chosen us to help them with this incredible event that is so well known and an historical part of America's Labor Day weekend. On behalf of LiveOps and our entire agent community, it continues to be an honor and a privilege to work with such an inspiring and professional organization."

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