• February 29, 2012

EasyAsk and BrainSell Ink a Deal to Deliver EasyAsk Business Edition for SugarCRM Sales

EasyAsk, a provider of natural language technology and solutions, and BrainSell, a provider of business and marketing technology solutions and a top SugarCRM gold partner, announced an exclusive agreement to deliver pre-packaged business user intelligence solutions for SugarCRM to organizations across North America.

Additionally, EasyAsk announced the availability of EasyAsk for SugarCRM Sales, an interface that gives sales people access to information and intelligence within SugarCRM.

"We deliver our customers the most value possible from CRM deployments," said BrainSell President and CEO Jim Ward, in a statement. "Embedding EasyAsk within SugarCRM greatly improves reporting functionality and gives anyone—from sales to c-level—easy access to the information or analysis they seek. EasyAsk for SugarCRM Sales will help our customers better leverage CRM investments and extract more business insight, which will help them drive more revenue."

EasyAskfor SugarCRM Sales provides a way for entire sales organizations to track, analyze, and manage sales operations within SugarCRM. Users ask questions about relevant sales topics in English and get results from their SugarCRM data. Using a pioneering natural language architecture, EasyAsk understands both the intent and the content of every sales question. This is specifically designed for business users who don't need to know anything about SugarCRM to get the information they need, when they need it.

EasyAsk runs directly inside SugarCRM. It connects directly to live SugarCRM data for up-to-the second results, allowing users to immediately drill down and find detailed information deeper withinSugarCRM records.

Using EasyAsk for SugarCRM, sales executives, managers, and teams can ask critical questions and make important requests like the following:

  • "Which deals slipped last month?" to identify forecasted deals that didn't close;
  • "Show deals in the pipeline this quarter" to provide a sales executive with an update on the state of the sales pipeline;
  • "List deals greater than $50,000" to identify large sales opportunities and display all relevant information about the opportunities;

After asking a question, EaskAsk enables drill-down and exploration, rich charting, and display options. Users can refine questions until satisfied and with a single button, share and save reports to collaborate on time-sensitive decisions. EasyAsk further enhances results by returning existing reports from SugarCRM, EasyAsk, or other sources that are related to the topics of the question.

"We're excited to be working with BrainSell and expect great things from this partnership," said Craig Bassin, CEO of EasyAsk, in a statement. "BrainSell's intimate knowledge of each customer's needs, usage, and metadata is critically important to ensure successful SugarCRM deployments. EasyAsk deploys a Watson-like solution that truly understands the questions asked, and we're now on the verge of launching an Apple/Siri-like solution to take this concept mobile. Partnering with BrainSell will put these cutting-edge solutions directly into the hands of SugarCRM users."

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