Confirmit and Clarabridge Partner on Voice of the Customer Strategies
Confirmit and Clarabridge today announced a new partnership that will enable enterprises to fully leverage unstructured data to drive voice of the customer, customer experience management, and research programs, while producing tangible returns on investment.
Confirmit's text analytics solution, powered by Clarabridge, now enables users to transform text-based customer feedback into valuable business insights to make smart business decisions and to create successful VoC and CEM programs, while producing quantifiable ROI. This feedback seamlessly integrates into Confirmit's multichannel VoC and Market Research platform.
"With the rapid proliferation of unstructured data, companies must have a sustainable mechanism for sentiment and text analytics," said Henning Hansen, president and CEO, Confirmit. "Our partnership with Clarabridge, whose sophisticated text analytics software suite is used as a standard across Fortune 1000 enterprises, provides organizations with an integrated platform for a single view of the customer experience. The collaboration demonstrates our commitment to delivering cutting-edge technology solutions to our customers."
"To attain competitive advantage in today's business environment, businesses must automate and centralize the collection, analysis and organization of all feedback data-structured and unstructured," added Sid Banerjee, CEO of Clarabridge. "The multichannel Confirmit solution enables enterprises to eliminate data silos and view all data in a single platform."
Confirmit Acquires CustomerSat from MarketTools
The acquisition brings together two companies to with solid backgrounds in the voice of the customer market.