Clickatell Launches Mobile Marketing Platform for SMBs
Clickatell, a mobile messaging provider, today announced its Clickatell Mobile Campaign Manager (CMCM), a social mobile solution optimized to give small and midsized businesses the short message service (SMS) tools needed for mobile marketing campaigns that engage new customers and deepen existing customer relationships.
The CMCM delivers mobile services that unite customer communication, community creation, and customer analytics. The CMCM platform is scalable for marketing programs designed to reach from hundreds of customers up to hundreds of thousands of customers. Users of CMCM include restaurant or retail franchises, hospitality environments, entertainment venues, or advertising agencies serving these businesses.
CMCM campaign tools include text for info, text-to-win contests, mobile couponing, question services for customer polling and entertainment, and one-to-one communication, such as appointment reminders and auto responder texts.
Other tools help clients administer programs and comply with spam guidelines and include a Web widget where customers can enter mobile information on the business' Web site, subscription management features, and a dashboard for campaign tracking and analysis and reporting.
The CMCM platform can be accessed from any Web browser.
"With 85 percent of the American population owning a cell phone, mobile marketing is the best way for small and medium businesses to reach today's on-the-move customer," said Bill Wolfe, Clickatell's chief technology officer, in a statement. "Clickatell's Mobile Campaign Manager brings the universality, immediacy, and flexibility of SMS to every regional business in an easy-to-use customizable package."
CMCM uses a five-digit U.S. short code origination address to send text messages to U.S. mobile phone numbers. SMS and mobile marketing guideline compliance is built into the product, with systematic safeguards against spamming, including a double opt-in feature, help, and managed stop features.
The platform is available now with a promotional price of $199 for the first three months with SMS beginning at two cents per outbound message.
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