Brand Advocates Become Direct Sales Forces with 7 Social
Customer experience company 7 today announced the launch of 7 Social.
The suite of applications makes it easy for consumers to share purchases, promotions, products, and customer experiences on social networks, while also leveraging prediction, real-time decision-making, and intuitive design frameworks.
7 Social transforms social sharing from a Web interaction to a broader experience, where consumers can share via different enterprise channels. The new suite also makes it possible for marketers and e-commerce executives at large enterprises to drive conversations, conversions, and incremental online sales.
In today's culture, social sharing is becoming a mainstream activity. Fifteen percent of online shoppers share their purchases on social networks, 40 percent read product and brand postings by friends, and 5 percent click through and purchase, according to 7 deployment data. 7 Social will enable enterprises to harness the power of brand advocates by incentivizing them to become a direct sales force online, thereby making social sharing profitable for the enterprise.
7 Social takes social sharing across channels, where sharing can be easily done on the Web, in a Web chat, or via another enterprise channel. 7 Social also engages brand advocates in the right interaction at the right time. Through predictive analytics, marketers can identify, target and engage influential consumers at the right moment, making it easy for consumers to share as a natural extension of the customer experience.
The new suite includes the following apps:
- Purchase Sharing: Consumers share purchases after checkout is complete, increasing conversion rates.
- Product Sharing: Consumers share products while browsing product pages, increasing awareness.
- Promotion Sharing: Consumers share promotions from an enterprise's Web site and other materials, increasing incremental sales.
- Experience Sharing: Consumers share their experiences after a successful customer service interaction, increasing brand loyalty.
"Today's social consumer can become an enterprise's best evangelist if the customer service experience is easy, seamless. and taps into the power of a consumer's social influence," said 7's cofounder and chief executive officer, PV Kannan. "Social sharing crowdsources brand promotion and cultivates brand ambassadors, which increases engagement levels across a variety of a consumer's social networks. This social sharing helps create buzz...which ultimately improves a company's branding and business results."