Boston University Selects Blackbaud CRM to Enhance Development and Alumni Relations
Boston University (BU) has selected Blackbaud CRM to support its development and alumni relations activities and will use Target Analytics to more efficiently identify potential supporters.
“With Blackbaud CRM, we will now have one progressive solution that will help us better track and manage our relationships with Boston University alumni, prospects, and donors and ultimately strengthen funding opportunities for the university,” said Lisa Uglialoro, Boston University’s assistant vice president for advancement services. “We are confident that with Blackbaud’s products and exceptional expertise in serving higher education institutions, we can build a development operation that fully supports the university’s strategy.”
“We are pleased to partner with Boston University and to provide a development and alumni solution that will help the institution meet its goals today and in the future,” said Marc Chardon, Blackbaud’s CEO. “By shifting to a single supporter database and centralizing data and reporting, university staff will be able to streamline operations while better serving constituents.”
Boston University has approved a 10-year strategic plan focused on supporting and enhancing a world-class faculty dedicated to teaching and engaging in research, scholarship and their professions. To implement this strategy, the University will help its schools and colleges put in place the plan’s most critical elements, including professorships, scholarships, programmatic funding for all schools and colleges and funds to improve and enhance new facilities and renovations of existing buildings. To achieve these goals and to support its upcoming capital campaign, Boston University will use Blackbaud CRM to optimize operational, advancement, and donor and alumni relations activities.
With Blackbaud CRM, Boston University will consolidate multiple, distributed databases into one system, enabling efficient workflows, global reporting capabilities, customization, and flexible integration with other BU software systems. The university will also leverage the solution to integrate crucial outreach efforts, including annual giving, tele-fundraising, events, multichannel marketing campaigns, and performance measurement. The integrated system will be Web-delivered and will empower end users to gain a comprehensive view of constituents’ relationships so they can engage and better connect with students, alumni, and supporters, many of whom are dispersed nationally and internationally.
With more than 25 years of experience serving higher education institutions, Blackbaud has partnered with more than 1,900 universities, colleges and foundations worldwide by providing solutions that help secure funding, demonstrate accountability, and build strong relationships with alumni, students, parents, and supporters. Universities around the world using Blackbaud Enterprise CRM include the University of British Columbia, University of Iowa, University of Michigan, University of North Carolina at Chapel Hill, Ohio State University, and the University of Oxford.