• October 2, 2013

Blackbaud Releases Online Express for Nonprofit Fundraising and Email Marketing

As the online channel continues to grow as a fundraising source for nonprofits, Blackbaud released Blackbaud Online Express, a cloud-based tool for organizations using the The Raiser's Edge for nonprofits with basic fundraising and online marketing needs.

Featuring mobile-friendly online donation forms and email marketing templates designed for nonprofits, Blackbaud Online Express is integrated with The Raiser's Edge and works with the most commonly used Web site management tools, including Drupal and Joomla. With powerful metrics, nonprofits can instantly see how their fundraising and marketing initiatives are performing.

Online Express features the following components:

  • Simple Online Fundraising: Users can create unlimited donation forms based on pre-designed mobile-friendly templates, and then copy and paste the automatically-generated HTML code into their existing Web sites.
  • Smart Email Marketing: With pre-designed, mobile-friendly email templates, including a drag and drop editor, users can upload and store existing images and manage distribution lists created in The Raiser's Edge.
  • Powerful Dashboard Metrics: Users can instantly see how their online fundraising and email marketing initiatives are performing by viewing key statistics, such as page views, conversion rates, and average donations. Users can also compare two or more forms or emails to determine which performed better.
  • Integration with The Raiser's Edge: Users can pull and manage dynamic email lists without having to upload files and can leverage merge fields to create personalized messages. And, with Blackbaud Merchant Services, Online Express users get a fully integratedand secure payment processing solution for their online fundraising initiatives.

"When we set out to build Online Express, we worked with more than 100 nonprofits to create an innovative tool that is not only simple to get started using, but also has smart features built-in and is savvy enough to serve the unique needs of nonprofits," said Steve MacLaughlin, director of Blackbaud's Idea Lab, in a statement. "Users don't need implementation services, or even training. The product is very intuitive and simply does what you need. Within minutes, nonprofits can take online donations, manage their email campaigns, and see their progress all within The Raiser's Edge."

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