• March 22, 2013

BizHappy Releases Low-Cost Push Marketing

Bizhappy.com has created a customized push marketing app for only $99 per year, including all set up fees, allowing businesses and organizations to send an unlimited number of push messages at no additional cost over mobile devices.

"Local merchants, small businesses, health care providers and community groups can build a community of loyal customers and members with Bizhappy's push technology app," saidVincent Baratta, founder of Bizhappy.com, in a statement.

"Push marketing is being shown to be the most effective kind of marketing for mobile users. It far surpasses email and text campaigns. That's because push messages are delivered instantly to recipients' mobile devices. Research shows customers read and act quickly to push messages. People treat push messages as an immediate matter of importance," Baratta said.

The app works with all iOS devices, including iPhones and iPads, as well as Android phones and tablets.

"The list of benefits for companies and organizations is endless," said Baratta. "It works so well because it is based on permission marketing. Customers and clients want to hear from the message sender. They also realize that spam filters block many messages and that email doesn't have the same sense of urgency it once had. Younger people rely on email less and less. If you want to reach millennials, you must use push marketing."

The Bizhappy customized app can also include essential information about the company, including hours, location and direction, phone number, links to website and pictures of products.

The app can also push messages to their Business page on Facebook and Twitter. A LinkedIn connection will be available soon. With one click, an organization can update all their social media accounts.

"Bizhappy keeps customers engaged with businesses they care about. It is a great way to build customer loyalty," Baratta said. "Plus it is compliant with CAN SPAM marketing regulations and permission marketing best practices."

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