Bitrix24 Marries eCommerce Web Sites and CRM

Bitrix, which specializes in development of content management systems and intranet solutions, today announced a new integration for its Bitrix24 solution, which enables Web site orders and generated leads to automatically be brought into the CRM through a smart connection.

Bitrix24 gives users complete control over the importing process, synchronization frequency, and handling rules for incoming customer data. The CRM is enriched with the full array of business automation and collaboration tools present in the social intranet.

Integration goes two ways. Telephone sales personnel can load a connected site’s product catalog from within the CRM and take an order, which will be simultaneously created in the CRM and the Web site.

"Our customers with ecommerce solutions are ecstatic about this ability to link Web site information with CRM and internal systems," said Dmitry Valyanov, president of Bitrix, in a statement. "But even companies without online stores need to handle incoming information, and Bitrix24 gives them a way to securely route both orders and data they collect in Web site forms to their CRM. Having it free for small teams makes it brilliant."

A cloud-based service that allows employees to work from anywhere, Bitrix24 delivers a high-end intranet solution with a social media-style interface. Tight integration among the components of Bitrix24 means that tasks, customizable business processes, calendar events, and comprehensive search can be fully engaged when working in the CRM.

Bitrix24 is fully integrated with Bitrix Site Manager 11.5, a product which powers content management for more than 60,000 Web sites worldwide. This innovative new integration capability is standard with the free version of Bitrix24, so current Bitrix Site Manager customers can benefit from its advanced functions now – with no additional charge.

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