• August 29, 2011

Arizona State Upgrades to Talisma CRM

Arizona State University will employ Campus Management's Talisma CRM software for its undergraduate recruitment efforts across all of its campuses.

The university will be replacing its legacy solution with Talisma CRM to help increase the effectiveness of reporting, communication, and recruitment with potential students. The university will also use the solution to help meet the goal of increasing the enrollment of non-resident and international students.

"Arizona State University already has a growing number of students from outside the state of Arizona," said David Burge, executive director of the Office of Undergraduate Admissions. "With the tools Talisma CRM will provide us, we will be able to access an entirely new population of potential students from other states and countries, bringing even more diversity to our campus. Talisma CRM will enable the recruitment enterprise to increase efficiencies and the speed of communication to these potential students."

Additionally, the Talisma CRM platform will enable Arizona State University to improve response rates at every stage of the application process, including the application request, application completion, application submission, and follow up telephone calls. The university will be able to respond to inquiries through multiple channels, including phone, email, and traditional mail, based on the potential students' preferences.

"Incoming students demand an ever higher level of service from their future universities, as technology provides richer, more personalized experiences in many other aspects of their lives," said Sean Ryan, senior vice president at Campus Management Corp. "Talisma CRM will allow Arizona State University's undergraduate admission office to engage with these students on multiple levels, faster than ever before. Communications that used to take days to accomplish will now be transformed into fully online, instant, and tailored work streams."


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