• May 10, 2012

Analytics and Data Visualization Converge in Cardinal Path-Klipfolio Partnership

Klipfolio has forged a partnership with online marketing analytics firm, Cardinal Path, a digital performance measurement firm committed to helping clients leverage their Web, mobile, social media, email, and search optimization initiatives to convert visits to value, and prospects into customers.

The new partnership is centered on providing a presentation layer for Cardinal Path's Web analytics expertise using Klipfolio Dashboard for Web and mobile. Klipfolio's Web and mobile BI dashboard visualizes data and displays KPIs on any Internet-enabled device, making online marketing analytics ubiquitously available.

"The partnership with Klipfolio will help us provide our clients with a device-independent tool to visualize their data in an easy-to-grasp, customizable, and compelling format that is tailored to their business needs," stated Alex Langshur, senior partner at Cardinal Path, in a statement. "The visual presentation of data against business-specific KPIs will help our clients to draw additional insights from the data and make better, more effective marketing decisions."

"We are privileged to be working with the team at Cardinal Path," said Allan Wille, CEO and president of Klipfolio, in the statement. "By leveraging their analytics expertise with our data visualization tools, we are simplifying the delivery of critical business data, which ultimately improves the ROI of online marketing campaigns."

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