• June 7, 2011

American College of Cardiology Streamlines Member Feedback with Vovici

The American College of Cardiology (ACC), a leading nonprofit medical professional society focused on cardiovascular care and disease prevention, has embedded Vovici into most aspects of its member communication and feedback.

"We use EFM in the broadest sense, leveraging it to touch as well as solicit feedback from those with whom we engage," says Anne Rzeszut, senior director of marketing intelligence at the ACC.

The amount of data gleaned through the Vovici system provides direction and decision-making guidance for the organization, helping leaders determine everything from where to hold their annual conference to shaping the strategic direction of the college. The intelligence also guides macro-level issues, such as advocating for ACC members on Capitol Hill and forming curriculum in medical schools.

Earlier this year, the ACC used the Vovici platform to administer an assessment to cardiologists scheduled to attend its annual meeting. Similar to a modified board exam, the assessment included images, randomized questions, and links to discussion content. Test scores then identified learning gaps to support scheduling at the meeting. "Depending on what physicians got right and wrong, they were directed to certain topics and presentations to close their knowledge gaps. In addition, their attendance at classes provided professional accreditation credit, helping members stay current in their profession," Rzeszut says. "Vovici's ease-of-use enabled us to establish this evaluation environment in a professional, effective way."

Within the 39,000-member organization, the ACC has formed a panel of more than 350 cardiologists who are surveyed 10 times a year on topics of importance to both the college and the cardiologist profession. Named CardioSurve, the panel represents their peers on a myriad of critical issues.

"CardioSurve provides an opportunity for our internal and external clients to ask questions topical to a unique group of leaders in cardiovascular health," Rzeszut says. "It's also an opportunity for physician members who may not be available to serve in a leadership position to play an active role within their professional organization."

Vovici and the voice it gives to ACC members is integral to the success of the organization. Rzeszut says the group chose Vovici over other enterprise feedback management systems for its ease of use and its end-to-end versatility. "We do all sorts of questions, tables, ratings, rankings, open-ended queries, complex scoring, piping and more," she says. "There is not anything we have asked of Vovici that it couldn't handle."

Rzeszut's team also appreciates the reporting tool and its ability to clearly identify bounce-backs and sample quality. The organization takes full advantage of Vovici's branding capabilities, quickly varying the appearance of surveys to match the different themes and audiences.

"A key to success for member-based organizations like the American College of Cardiology is harnessing feedback," says Dave Capuano, vice president of marketing at Vovici. "Vovici is delighted to be the engine that enables feedback success within the ACC, and help to shape the future of cardiovascular health and medicine."

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