• May 15, 2012

Allegiance Partners with uSamp to Provide Access to Survey Respondents

Allegiance, a provider of voice of customer intelligence technology and services, announced today that it has partnered with uSamp, a provider of technology and survey respondents used to obtain consumer and business insights. uSamp's growing Business-to-Business and Business-to-Consumer online survey sample database offers access to qualified survey respondents that will aid in the success of Allegiance client programs.

The partnership with uSamp allows for Allegiance to provide panel capabilities within the Allegiance Engageplatform. This integration will make it easier for Allegiance customers to target a general population or a targeted group of qualified survey respondents.

"Allegiance and uSamp are focused on helping companies uncover and act on customer insights. Therefore, we see uSamp's services as very complementary for our clients," said Adam Edmunds, president and CEO of Allegiance, in a statement. "We are excited to be able to provide extended services to our clients through our partnership with uSamp."

"With our global network of 8 million respondents and on-demand SaaS solutions, uSamp is pleased to provide an insight-based business solution for Allegiance," said Justin Wheeler, voce president and general manager at uSamp. "Companies rarely experience this kind of instant access to the voice of their customers. There is a natural affinity between our brands, as we both believe in the power of this voice to change business decisions."

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