Adobe Rebrands Neolane Products
As Adobe works to integrate the former Neolane operations, product, and customer base into its own Adobe Digital Marketing business, the company today officially launched the sixth solution in the Adobe Marketing Cloud, Adobe Campaign.
As part of the Adobe Marketing Cloud, Adobe Campaign joins the other five solutions: Analytics, Target, Social, Experience Manager, and Media Optimizer.
Adobe Campaign is a world-class, cross channel campaign management solution that powers marketers as they harness the intelligence of an integrated customer profile to build meaningful relationships with their customers, deliver relevant offers and messages, and orchestrate great experiences – in real-time; all through an open and flexible architecture.
"With the incorporation of Adobe Campaign into the Adobe Marketing Cloud, we are helping our customers achieve greater value from their marketing investments, bringing cross-channel campaign management capabilities to the industry's most robust marketing solution, and providing brands with the complete digital marketing solution they have been looking for to deliver extraordinary customer experiences," the company said in an official statement.
Adobe Delivers New Model of Cross-Channel Marketing
Adobe Campaign's new cross-channel marketing platform nixes email CPM pricing.
Adobe Integrates Adobe Campaign with Adobe Experience Manager
The combination will strengthen Adobe's marketing cloud offering.