ironSource Acquires Video Ad Company StreamRail
ironSource has acquired video technology company StreamRail. The 15-person Streamrail team will join ironSource's Advertiser Solution division, where its proprietary technology for video delivery and monetization will enhance ironSource's Neon video advertising platform.
"We have a long history of inorganic growth at ironSource, and we plan to continue being active buyers in the marketing technology space as the industry consolidates around a few big players," said Omer Kaplan, co-founder and chief marketing officer at ironSource, in a statement. "We believe strongly in video and the growth opportunities it represents, and the superlative technology of StreamRail stood out to us as an incredible opportunity to enhance our offering to our advertiser and brand clients."
ironSource has been testing StreamRail's technology with selected advertiser clients for the past few months.
"When we plugged StreamRail's technology into the ironSource ecosystem, we saw immediate and amazing results for our clients," said Tamir Carmi, co-founder and chief operations officer at ironSource, in a statement. "It's a testament to the amazing potential effect of combining best-in-class technology with the scale and reach of the ironSource ecosystem."
"We're excited to join the ironSource team," said Guy Zipori, CEO and co-founder of StreamRail, in a statement. "Our two companies share a culture of innovation and a passion for solving complex technological challenges for our customers so that they can focus on their core business."
Tapjoy and ironSource Partner
The Tapjoy and ironSource partnership will combine user-level segmentation and predictive analytics with mobile ad mediation.