ZoomInfo Launches MCP Integration with Notion Through GTM.AI

ZoomInfo has unveiled a Model Context Protocol integration with Notion that brings ZoomInfo GTM Intelligence into Notion AI.

ZoomInfo customers on Notion Business and Enterprise plans can connect ZoomInfo as a connector in Notion AI chat and get answers grounded in ZoomInfo company and contact data while they work in Notion.

The integration runs on GTM.AI, ZoomInfo's headless go-to-market context layer. GTM.AI connects ZoomInfo's data and agentic orchestration through an API and a Model Context Protocol (MCP) server, so platforms such as Notion can connect to ZoomInfo.

The connection between Notion and ZoomInfo can pull real-time context like firmographic data and buying signals directly into Notion notes, project docs, and AI prompts.

"Notion AI is most useful when it can reach the context teams rely on every day," said David Rosenberg, head of ecosystem at Notion, in a statement. "Through ZoomInfo's MCP connector, go-to-market teams can ask Notion AI about any account or buying committee and get answers grounded in ZoomInfo's data. This partnership is a strong example of how open connections make Notion AI more useful for the work our customers already do."

Enterprise controls apply to the connection, including access control, permissioning, data lineage, and audit logging.