ZoomInfo Launches Growth Acceleration Platform
ZoomInfo, a B2B intelligence provider, today launched the Growth Acceleration Platform, an end-to-end solution to help companies optimize sales and marketing effectiveness.
ZoomInfo used the platform to catapult its own business to new heights in its last fiscal year, growing year-over year revenue by 47 percent, including a 56 percent percent increase in fourth quarter sales.
"In essence, the same integrated tools that exist in our new Growth Acceleration Platform were developed because those capabilities helped us achieve our own record growth," said ZoomInfo's founder, CEO, and chief scientist, Yonatan Stern, in a statement.
The Growth Acceleration Platform combines ZoomInfo's business intelligence database with integrated tools that allow sales and marketing professionals to identify, connect, and engage with qualified prospects and replicate success.
"For the last 15 years, we have continuously found ways to help customers easily integrate B2B intelligence into their workflows to drive optimal productivity and repeatable business growth," Stern said. "Now with our Growth Acceleration Platform, we can help customers reap more efficiencies from their sales and marketing and connect with far more qualified leads."
Great Hill Partners Acquires ZoomInfo
The private equity firm has acquired Zoom Info, a B2B data provider.