• April 5, 2022

Zelros Launches Milky Way Release

Zelros, a provider of technology that enables insurers to offer personalized product recommendations across channels, today launched its Milky Way product release to help insurers leverage actionable insights to create fair product recommendations, assess risks and prevention loss, and proactively protect customers.

A new level of customer engagement insights is available to inform and prioritize audience segmentation and marketing campaign strategy.Zelros' customer insights are now directly reported through existing enterprise business intelligence solutions, such as Tableau, PowerBI, and Dataiku.

The Milky Way release helps insurers do the following:

  • Better understand customer engagements to drive customized campaign strategies;
  • Boost agent effectiveness with a guided experience throughout customer journeys;
  • Access a low-code platform; and
  • Adhere to Responsible AI programs for fair and explainable AI-driven recommendations and risks.

"The insurance industry is in the middle of a customer experience transformation. The Zelros Milky Way product release offers a new and easy way to transform their business from serving as a provider to becoming a life partner advisor," saidChristophe Bourguignat, CEO and co-founder of Zelros, in a statement. "This release offers a powerful and targeted way to engage with customers proactively as they progress through their life events and their risk category changes. Customers will get the coverage they need to feel protected and secure in life."

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