Zappix Adds RPA-Based Personalization to Visual IVR

Zappix, a provider of visual IVR and on-demand customer service solutions, has introduced personalization features for its suite of automated customer service solutions.

Zappix Robotic Process Automation (RPA) powers personalization for callers using Zappix Visual IVR or On-Demand App service.

"Customer experience standards are rising, and Zappix RPA is helping our self-service solutions keep pace," said Yossi Abraham, Zappix's president, in a statement. "Seamless visual experiences already deliver premier [customer experience] and the experiences are that much better when personalized and combined with forms prefilled by RPA bots and solutions proactively delivered based on caller need."

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