Zaius Introduces Free Version of Its Behavioral Marketing Engine

Zaius today introduced a free version of its flagship behavioral marketing engine, enabling business-to-consumer (B2C) marketers to better target customers using Facebook and Google ad networks.

Marketers can already use Facebook Custom Audiences and Google Customer Match to target ads to specific email addresses and find look-alike users. Today, however, using these tools means casting a very wide net.

Zaius uses behavioral signals from all channels (email, Web, mobile, social) to map existing customers into behavioral segments (such as First Time Buyer Likely To Repeat or At-Risk Loyal Customer) and gives the marketer analytics to understand each customer's actions and intent. Zaius then passes only the selected segments to the ad network, enabling marketers to reach new customers that resemble their most profitable customers and optimize engagement with users with high buying potential.

The free version of Zaius enables users to collect data from all channels and segment customers based on their behavior. The premium version of Zaius, already used by a number of leading retailers and consumer marketers, includes the same data gathering and analytical tools but also includes additional campaign methods, such as email, Web, and mobile.

"Marketers recognize that multichannel behavioral campaigns perform better, but current tools are all channel-centric, which makes it impossible to run the campaigns marketers really need," said Mark Gally, CEO of Zaius, in a statement. "Our goal is to make it a lot simpler for marketers to perform advanced segmentation and create automated campaigns without relying on heavily taxed IT departments."

Zaius is making the free version available to select users and plans general availability before the summer.

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