• December 11, 2014

YouAppi Releases OneRun Mobile Customer Acquisition Solution

YouAppi, a provider of data-driven mobile customer acquisition solutions, has launched OneRun, a mobile customer acquisition solution to focus on post-conversion performance and forecast customer lifetime value.

For mobile and app marketers, OneRun improves mobile customer acquisition by focusing on prospects qualified by YouAppi's predictive and matching algorithms. The company claims that OneRun is able to generate conversion rates averaging 10 percent for new prospects and 30 percent for returning customers.  

For publishers, OneRun provides an SDK-free JavaScript tag based platform that maximizes eCPMs and optimizes inventory yield and revenue beyond real-time bidding. OneRun ensures that only the highest quality third-party content is displayed on the publisher's properties.

OneRun powers YouAppi's native creative product suite, comprising the following three creative units:

  • SmartApp: a native, contextual widget for in-content personalized app recommendations;
  • SmartStore: a personalized app store, tailored to each publisher's look and feel and displaying targeted app recommendations; and
  • DirectRun: a native unit that puts the publisher in control by enabling it to select campaigns, including those sold by its sales team.

YouAppi's proprietary predictive and matching algorithms evaluate 25 real-time data parameters, including customer behavior and interests, location, time, and demographic data, to deliver mobile customers with the greatest propensity for post-conversion engagement. In development since 2012 and based on analyzing the actions of more than 200 million mobile customers engaging with 1,100 apps and mobile sites, YouAppi's technology has learned how to match the best content with the most relevant prospects, identifying profitable mobile customers who will deliver a higher customer lifetime value.

To ensure that each client gains qualified customers and not mere installs, YouAppi begins each client relationship by identifying the client's key performance indicators (KPIs), whether it's time spent on site, number of articles read, or the number of items placed in the shopping cart or purchased. Once the KPIs have been defined, the campaign can be launched and continuously analyzed and optimized to ensure that OneRun delivers profitable customers, and not just installs.

"At Moburst we are constantly striving for high-quality user acquisition through constant optimization of targeting and content," said Ithai Eldan, senior media manager, in a statement. "We work with YouAppi to improve the quality of users we bring to our clients by understanding which of their customers engage and drive the highest lifetime value, and by that improve our clients' ROI significantly."

"Based on the performance of YouAppi's technology, we're so confident in our ability to go beyond the install that we incorporate client profitability metrics into our pricing," said Moshe Vaknin, founder and CEO of YouAppi, in a statement. "Rather than charge a flat CPI, our pricing model is directly correlated with post-conversion performance and is continuously updated and optimized."

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