• August 16, 2016

Yieldify Launches Predict and Convert

Yieldify, providers of conversion optimization solutions, has released Predict and Convert, a business insights product that uses data from more than 25,000 Yieldify campaigns and 4.5 billion user interactions, including impressions, page views, clicks, closes, and sales.

Predict and Convert combines data from two sources, company Web site and its own unique database of thousands of campaigns, to identify opportunities for on-site remarketing campaigns, predict its outcome, and then optimize its performance.

The insights delivered through Predict and Convert include detailed funnel reports and industry benchmarking, showing where visitor progression can be improved by a campaign. With the opportunity identified, Yieldify uses data from more than 25,000 campaigns to predict the uplift the proposed campaign will deliver before any time or resource is invested. Once the campaign is in progress, A/B testing and detailed reach reporting help ensure that targeting, triggering and content is fully optimized.

"What you can do with on-site remarketing campaigns is increasingly sophisticated, but sometimes it's difficult to know where to start. Predict and Convert uses data we've gathered through generating billions of user interactions to make it easy to locate your target and hit it first time, zeroing in on where your campaigns will have the most impact and showing you what approach to take," Richard Sharp, chief technology officer at Yieldify, said in a statement.

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