Yesmail360i Cross-Channel Marketing and Analytics Platform Launches
Yes Lifecycle Marketing has released Yesmail360i, a cross-channel marketing and analytics platform.
Yesmail360i brings together real-time technology, data, actionable analytics, and campaign planning and execution into a single sign-on platform. This platform seamlessly integrates email, SMS, push, social, display, and display retargeting campaign capabilities.
"Yesmail360i is a revolutionary cross-channel marketing platform that surpasses the traditional restrictive capabilities of current email services platforms," said Michael Fisher, president of Yes Lifecycle Marketing, in a statement. "When insight is everything, Yesmail360i closes the gap between insights and activation. For the first time, marketers now have the ability to explore big data at unmatched speed and efficacy. These capabilities enable marketers to ask questions and receive answers at the train of thought, thus bringing tremendous benefits across all aspects of marketing communication by seamlessly linking insight to strategy to creative while providing unparalleled operational efficiencies."
Capabilities of Yesmail360i include the following:
- Fast Query Time: Yesmail360i's time to query campaign planning counts is reduced to a few seconds.
- Actionable Analytics: The actionable analytics in Yesmail360i means that every audience, filter, and report count (or their visual representation in a chart or graph) is available to the user to be repurposed as a segment definition. Each segment can be used for further filtering, segmentation, analysis, or execution, in any permissible channel. Click and drag attributes for charts, Venn diagrams, and cross-tabs enable train-of-thought analysis and visualization to answer key business questions and identify new opportunities.
- Consistent View of the Customer: Yesmail360i's framework integrates outbound message and response channel data from email, Web, SMS, display, social, and in-store along with demographic, location, behavioral, attitudinal, and interest data to provide a consistent understanding of each customer within the target audience.
"Yes Lifecycle Marketing distinguishes itself by bringing innovative technology and capabilities to market," said Mike Iaccarino, chairman and CEO of Infogroup, in a statement. "Yesmail360i further aligns the business goals of our clients with the exceeding demands of the ever-changing landscape in the age of the customer."