Yahoo to Acquire Flurry to Strengthen Mobile Products
Yahoo has announced plans to acquire Flurry, a provider of mobile applications and monetization resources. Financial terms of the deal were not disclosed.
By joining Yahoo, Flurry will have resources to speed up the delivery of platforms that help developers build better apps, reach the right users, and explore new revenue opportunities.
Yahoo and Flurry are reinvesting in developers and continuing to build great analytics products. The combined scale of the two companies will accelerate revenue growth for thousands of developers and publishers across the mobile ecosystem.
In addition, the joined offerings of Yahoo and Flurry will enable mobile advertising solutions for brands seeking to reach their audiences and gain unique insights across desktop and mobile, and users will benefit from more personalized app experiences.
"Yahoo's growth in mobile traffic comes from great people and great products,"said Scott Burke, senior vice president of advertising technology at Yahoo!, in a statement. "Flurry's success is the result of years of committed investment by a passionate team to create an indispensable platform for mobile developers. We want to harness our collective innovative spirit and bolster the mobile ecosystem by providing developers the analytics and monetization solutions to drive their success."
"As part of Yahoo, Flurry will continue to serve the application developer community in the way we always have, only better," said Simon Khalaf, president and CEO of Flurry, in a statement. "With Yahoo, we will have access to more resources to speed up the delivery of great products that can help app developers build better apps, reach the right users, and explore new revenue opportunities. Over the last six years we have accomplished a lot on our own, but with Yahoo we are in an even better position to achieve our joint goals."