Wunderkind Partners with Cordial

Wunderkind, providers of a decisioning platform that combines identity resolution with cross-channel personalization, partnered with Cordial, a cross-channel messaging platform and customer data plaform provider, to help marketers recognize more of their website visitors, activate high-intent behavioral signals, and autonomously trigger personalized experiences across email, text, and other channels, all through the Cordial platform.

Together, Wunderkind and Cordial are helping marketers drive revenue from previously anonymous traffic. By combining Wunderkind's identity graph and decisioning for unknown traffic with Cordial's orchestration and predictive models, companies can expand audience reach while continuing to manage campaigns within the workflows their teams already use.

"Most brands lose the majority of their website traffic to anonymity before they ever have the opportunity to engage, and lack the flexibility to immediately engage a customer based on their intent, " said John Bates, chief product officer of Wunderkind, in a statement. "Our integration with Cordial changes that. Wunderkind recognizes more shoppers, and through our context layer and AI decisioning, then recommends who to reach, what type of message to deliver, and when. From there, Cordial’s AI predictive models decide how to branch journeys and further personalize experiences across channels. Together, we're helping brands unlock more value from the platforms they already rely on."

With Wunderkind's integration for Cordial, companies can do the following:

• Recognize more visitors and expand reach by identifying previously anonymous shoppers across sessions and devices, transforming them into addressable customer profiles.
• Trigger personalized experiences in real time using behavioral intent signals, including cart abandonment, product abandonment, category abandonment, low inventory, back-in-stock, and price-drop events.
• Deliver coordinated cross-channel experiences across email, SMS, MMS, and future channels through existing Cordial orchestrations.
• Launch new behavioral experiences through standardized orchestration.
• Maintain consent and compliance by allowing Cordial to remain the system of record for subscription status while Wunderkind applies pre-trigger suppression to ensure only eligible customers receive communications.
• Extend Cordial's capabilities without requiring replatforming or disrupting established marketing workflows.

"Today's marketers don't need another platform to manage; they need more value from the platforms they already have," Bates said. "By combining Wunderkind's behavior intent and identity data and autonomous decisioning with Cordial's AI predictive models, AI-native CDP and orchestration, we're enabling brands to recognize more customers, personalize every interaction, and deliver measurable business outcomes with far less manual effort."

"Brands using Cordial's AI predictive models are already increasing revenue per message by 50 percent," said Matt Howland, president of Cordial, in a statement. "Layering Wunderkind's de-anonymization on top of Cordial's messaging platform and AI-native CDP means brands can reach more customers, perform better on every message, and drive more revenue."