WunderKIND Ads Integrates with Amazon Publisher Services

WunderKIND Ads, a digital advertising company, has integrated with Amazon Publisher Services (APS), making Wunderkind's publisher inventory directly available to Amazon DSP and APS Transparent Ad Marketplace (TAM) and Unified Ad Marketplace (UAM) bidders. 

This integration opens the door for publishers to offer Wunderkind's ad formats, such as overlays and mastheads, directly through APS andunlocks new demand from Amazon DSP and TAM/UAM. WunderKIND Ads' exclusive network of more than 300 publishers can also now connect with Amazon DSP and TAM/UAM.

"By integrating with Amazon Publisher Services, we're giving Amazon DSP and APS Transparent Ad Marketplace (TAM) and Unified Ad Marketplace (UAM) bidders a direct, streamlined path to Wunderkind inventory," said Adam Gendelman, general manager of WunderKIND Ads, in a statement. "For publishers, this access means an opportunity to meaningfully increase their yields."