WordStream and Constant Contact Team Up
WordStream, a provider of search engine marketing software and services, has partnered with Constant Contact to help small businesses find new customers and grow long-lasting customer relationships through a combination of paid search and email marketing.
"Our research shows that two of the top concerns for small business owners are finding new customers and engaging the ones they have. Rounding out the top three concerns is having enough time to do everything that needs to get done," said Arthur Steinert, vice president at Constant Contact, in a statement. "This partnership looks to solve all three of those, driving customer leads through paid search, keeping leads and customers engaged via email marketing, and providing an integrated experience that will save small businesses real time."
As part of the partnership, WordStream and Constant Contact will develop an integration that brings new customer leads collected via WordStream Advisor seamlessly into Constant Contact, letting small businesses engage with those leads without any extra steps.
"As a small business owner, I don't have time to waste on difficult or ineffective tools. WordStream and Constant Contact are two tools that I count on, and they've proven their value over and over again," said Rick Enrico, CEO of SlideGenius and a customer of both Constant Contact and WordStream, in a statement. "This partnership will make my life even easier. I can drive affordable leads through paid search and stay in touch via email. It saves me time and money."
In addition to the integration, the partnership provides small businesses with free or discounted access to the companies' marketing tools. WordStream will distribute thousands of free and discounted Constant Contact email marketing accounts, including on-boarding and coaching, to new and existing customers. Constant Contact Solution Providers, a network of small business marketing consultants, will have access to a special incentive package with an extended free trial of WordStream's pay-per-click management tools and software as well as complimentary Premier Consulting support. And all small businesses have free access to WordStream's AdWords Performance Grader through the Constant Contact MarketPlace to help them benchmark their online advertising performance.