WalmartLabs Acquires PunchTab

WalmartLabs, the technology power behind Walmart's global e-commerce, has acquired PunchTab, a Silicon Valley company that builds software that empowers brands like Walmart and Sam's Club to better understand and engage with customers online, on mobile devices, and in stores.

The acquisition comes as WalmartLabs continues to build and test new ways for customers to shop online and on mobile for Walmart's brands, with the focus being on Sam's Club. The acquisition includes PunchTab';s proprietary technology and top talent.

WalmartLabs expects to use the technology to enhance the retailer's existing customer relationship management tools and to optimize how Sam's Club better tailors offers like savings, merchandise and member services.

PunchTab was founded in 2011 by Mehdi Ait Oufkir, who will be joining the @WalmartLabs team.

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